Even a speck of concealer blended near the tear trough may vivify your undereyes, but Hailey Bieber is making a case on TikTok for an added swoop of concealer at the temples and the lowest points of the cheekbones — all while showcasing the viral concealer she uses to enhance her brightened, sculpted, and bare-looking glow.
On January 3, Bieber not only showed that Kosas Revealer Concealer is an essential product in her makeup routine but also gave her 10.7 million TikTok followers a look into the untraditional order in which she applies her makeup. Bieber massages her skin-care serums into the skin first, contours her cheekbones and forehead with bronzer, then mixes a pump of foundation and what we can safely assume is the Rhode Glazing Fluid on the palm of her hand before gently dabbing the concoction onto her face with a beauty sponge. Only then does she get to concealing.
Bieber sets every area where she applied the concealer with face powder. And rather than using the baking technique, she goes light on translucent powder application (one could thank the Revealer Concealer’s multifunctional ingredients for that). When it comes to the concept of less is more, Allure commerce editor Sarah Han’s review says the Kosas concealer combines the best of both makeup and skin-care worlds.
The Rhode founder’s New Year’s Eve glam was completed with a dash of powder blush and highlighter applied to the apples of her cheeks, then Bieber adds curled lashes, brushed-up brows, and lip gloss.
Allure editors have also raved about Kosas’s 28-shade, hyaluronic acid-infused concealer. The Kosas Revealer Concealer has a spot on Sephora’s clean roster and as cosmetic chemist Perry Romanowski previously told Allure, the formula is free of certain chemicals as well as polyethylene glycol. Ingredients such as arnica and panthenol also help to keep redness and inflammation at bay and make for a product that works divinely for Bieber’s barely there makeup look.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.