Beauty Tips

13 Best Keratin Shampoo Brands

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Battling frizz can feel like a full-time job, especially when you have factors like humidity working against you. There are so many quick fixes you can take to momentarily smooth down flyaways, like hair oils or leave-in conditioners. But odds are, if you’ve been in a battle with frizz for your whole life like I have, you’ve heard a little something about keratin.

Keratin treatments are an in-salon service you can get that reduces frizz and adds shine to your hair. But they can be pricey, and when done incorrectly, potentially damaging. But whether you opt for a salon treatment or not, you can still get the smoothing, healing, and repairing benefits of keratin right in your shower. “If you’ve got frizzy locks and are afraid to take the leap and get a full-on keratin treatment at the salon, then a keratin shampoo is a great way to start,” says Hawkins. Here, find the 13 best keratin shampoos that can actually alleviate frizz, for good.

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Best For Flat Hair


Discipline Bain Fluidealiste


Best For Hair Loss


RevivaHair Growth Stimulating & Anti Hair Loss Shampoo


Best For Damaged Hair

It’s a 10 Haircare

Miracle Shampoo Plus Keratin​


Best For Weak Hair


Keraphix Damage Healing Shampoo


Best For ’90s Bounce


Shampoo for Magnificent Volume


Best For Scalp Care


Scalp Stimulating Shampoo


Best Sulphate-Free Option

Keratin Complex

Keratin Care Smoothing Shampoo


Best For Frizzy Hair

Pure Brazilian

Anti Frizz Daily Shampoo & Conditioner


Best For Dry Hair


Argan Oil & Aloe Shampoo


Best Drugstore Option


Brazilian Keratin Smooth Shampoo


Best For Color-Treated Hair


Recovery Shampoo


Best For A Budget


Keratin Protein Smoothing Shampoo


Best Citrus Shampoo


Damage Eraser Shampoo

“Keratin helps to rebuild the protein structure of your damaged hair,” says Hawkins. “Over time, it should leave your hair silky and smooth.” It’s something our body creates naturally. “Our hair, skin, and nails are made up of keratin,” says Lam. “The more do to our hair–such as coloring or heat styling it—the more it can weaken and appear dull.”


What do keratin shampoos do?

“If you’ve got frizzy locks and are afraid to take the leap and get a full-on keratin treatment at the salon, then a keratin shampoo is a great way to start,” says Hawkins. If you already have a keratin treatment, “Keratin shampoos help protect your investment by prolonging the smoothness of the cuticle,” says Perteet.

Even if you have un-treated hair, keratin shampoos can still help keep frizz at bay. “If you have frizzy/coarse hair texture, keratin shampoo is a great option to help smooth your hair,” says Rasmussen. “Over time it creates a coating on the hair that will help fill in the pores in your hair to make it smooth and shiny.”


Why trust ELLE Beauty?

Tatjana Freund is ELLE’s Beauty Commerce Writer. She has interviewed countless haircare professionals, and is always testing out new and trending hair treatments.

Beauty Director
Chloe Hall oversees all beauty coverage at

Beauty Commerce Writer
Tatjana Freund is a Beauty Commerce Writer, covering makeup, skincare, and haircare products and trends.

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